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Case studies

Social Media Marketing

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Dragon Global | Australia Chauffeur Social Media Management: RedNote, Instagram, TikTok & LinkedIn
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Dragon Global

Dragon Global | Australia Chauffeur Social Media Management: RedNote, Instagram, TikTok & LinkedIn

This project focused specifically on ongoing social media management for Dragon Global across Redbook/RedNote/Xiaohongshu, Instagram, TikTok and LinkedIn. We managed platform-specific content planning, short-form video, posting cadence, visual consistency and audience engagement for Brisbane airport transfers, Gold Coast private drivers, corporate chauffeur services and event transport. This case highlights Shiny Marketing as an Australia chauffeur social media agency providing RedNote account management, Instagram management, TikTok content creation and LinkedIn content marketing.

What we did

  • Built a monthly social media content calendar around airport transfers, corporate travel, events and private journeys
  • Turned vehicle footage, driver service details and real passenger journeys into reels, short videos, carousels and informative posts
  • Assigned clear platform roles: Redbook/RedNote/Xiaohongshu for Chinese travel discovery, Instagram for premium brand visuals, TikTok for short-form reach and LinkedIn for corporate credibility

Result

  • Social visibility scaled by 2–3x across growth phases
  • Engagement rate improved by 30%+
  • Consistent uplift in high-intent enquiries driven by content

Creator-Led Campaigns

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Dragon Global | Australia RedNote & Instagram Luxury Travel Influencers for Chauffeur Leads
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Dragon Global

Dragon Global | Australia RedNote & Instagram Luxury Travel Influencers for Chauffeur Leads

We recruited Redbook/RedNote/Xiaohongshu Asian travel creators and Instagram luxury travel influencers for real Brisbane and Gold Coast chauffeur journeys, connecting airport transfer, corporate travel and private driver content with branded search and enquiry pathways. This case highlights Shiny Marketing as an Australia influencer marketing agency for luxury services, combining Redbook influencers, RedNote creators, Xiaohongshu travel bloggers, Asian KOLs, Instagram luxury influencers and lead-generation campaigns.

What we did

  • We built a phased influencer system designed to validate, scale, and reinforce trust through real usage scenarios, enabling Dragon to convert visibility into credible demand in a high-consideration service category.
  • Structured a phased creator rollout, starting with validation-focused collaborations and expanding into scaled visibility
  • Identified creators aligned with premium lifestyle, business travel, and high-value consumption audiences

Result

  • Collaborated with 50+ creators within 6 months
  • Influencer-driven content contributed 400K+ targeted exposure
  • Noticeable increase in enquiry intent from high-value users

Advertising & Photography

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GXOM Whitening Pill Advertising
GXOM

GXOM Whitening Pill Advertising

Building sun protection and whitening product awareness through a marathon champion real story.

What we did

  • Building sun protection and whitening product awareness through a marathon champion real story.
  • High completion-rate video content
  • Precisely targeted outdoor female audiences

Result

  • High completion-rate video content
  • Precisely targeted outdoor female audiences
  • Breakthrough in category-specific content

Website, SEO & Conversion System

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Dragon Global | Brisbane & Gold Coast Chauffeur Website, Google SEO & Airport Transfer Bookings
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Dragon Global

Dragon Global | Brisbane & Gold Coast Chauffeur Website, Google SEO & Airport Transfer Bookings

We built a chauffeur website around direct Google searches including Brisbane airport transfer, Gold Coast airport transfer, corporate chauffeur, private driver and luxury car hire. Clear service pages and booking paths turned local organic traffic into enquiries. This case highlights Shiny Marketing as an Australia website design agency, Brisbane local SEO agency and Gold Coast Google SEO agency delivering luxury service website design, SEO copywriting, organic lead generation and booking conversion.

What we did

  • We built a conversion-focused digital foundation for Dragon, aligning website structure, UI direction, and SEO strategy with how premium mobility services are evaluated and selected.
  • Designed a website structure tailored to high-value service decision-making and comparison behaviour
  • Developed a UI direction that reflects premium positioning through clarity, minimalism, and strong visual trust cues

Result

  • Approx. 20%+ increase in enquiry conversion rate
  • Growth in high-intent organic search traffic
  • Improved user engagement and time spent on key service pages
View case study

Launch Activations

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Chapanda | Sydney Bubble Tea Opening with RedNote & Instagram Asian Influencers
茶百道

Chapanda | Sydney Bubble Tea Opening with RedNote & Instagram Asian Influencers

We launched Chapanda with Sydney Redbook/RedNote/Xiaohongshu Asian food creators and Instagram bubble tea influencers. Platform-specific opening content, large-scale UGC and real-time distribution created local bubble tea searches, queues and immediate store traffic. This case highlights Shiny Marketing as a Sydney grand opening marketing agency and bubble tea launch agency delivering Redbook influencers, RedNote creators, Xiaohongshu bloggers, Instagram Asian influencers, launch activation, opening event marketing and large-scale UGC campaigns.

What we did

  • Launch campaign planning & on-ground activation
  • Creator + UGC mobilisation at scale (influencer check-ins and user posting)
  • Content coordination for platform-native distribution

Result

  • 1,000,000+ total exposure during launch period
  • 300+ influencer and UGC check-ins
  • Customers queued for 3 days, with wait times exceeding 5 hours

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